Design portfolio of Jeff Hurlow

Design for Fox and National Geographic. Difficult challenge in utilizing the existing limited page structure and format, but developing strong themes for nine types of programming.

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Creative Direction and Design for fantasy baseball site baseballmanager.com (Old site).

Creative Direction and Design

For more details go to FlipGloss

The FlipGloss embed player differs from other slideshows in its level of interaction for the user. By hovering over items of interest within images, the user can obtain detailed information regarding the specific product.

Creative Direction, UX, IA, User Research, product development and manning BBQ grill. First release designs. Beta site live as of Feb 18.

Creative Direction, Design and Photography for a personal documentary site. I recently came across a bunch of family photos and wanted a place to capture the images and the responses.

Creative Direction

Direction and Design

Art Direction and Design for redesign of Yahoo!’s entertainment portal. Project involved extensive user research, focus group and development of personas to assist in proper design iterations.

Creative Direction and Design. Developed and designed a cross-entertainment advertising product allowing for full page take-over campaigns.

Yahoo! Music

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Creative Direction and Design for Nissan Live Sets, a live concert web experience resulting in Yahoo!’s largest sales deal at $70MM.

Illustration for friends Meanest Man Contest. Drawing in response to lyrics from title track, Some People (just get off on breaking hearts).

Download free tracks by MMC at rcrdlbl.com.

Creative Direction and Management

Creative Direction and Design for the redesign of Pepsi Smash. Exploration began with analyzing user research studies and development of creative strategy. Leading a team of 3 designers, explorations and final designs were implemented to maximize programs effectiveness with core audience.

Alternate Version

Creative Direction

Art Direction and Design for White Dot Studio’s website. White Dot was a gallery (sadly no longer operating) run by friends Ben and Megan on the Lower East Side in NY.

Art Direction and Design for a wildposting poster for Napster. The idea was to play off of ’60s era, psychedelic posters utilizing Napster’s illustration style.

Art Direction and Design for Napster house party poster.

Art Direction and Design for Napster Genre Ad Print Campaign. Illustration: Geoff McFetridge.