jeffhurlow.com

This was a massive project that involved everything from creative direction, design, tap dancing and hanging out with Heidi (a nice perk of the job). Check it out at heidiklum.aol.com.

Creative Direction and Design
Big win for the cambio.aol.com product. Top visited video program in the history of Cambio, with impressive stats in uniques, page views, shares, submissions, voting, etc.

Creative Direction and Design

A sixth year program, but a first project for me as Design Director for AOL’s Branded Experience team. The site had not undergone a decent redesign in some time. Taking a clean, fresh approach was great for the company and most of all for the client. View site at gmctradesecrets.aol.com.

I was fortunate enough to create the designs for Speed2 for good friend and amazing Design Director, Henry Escoto.

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Creative Direction and Design

Creative direction and design.

Site redesign for loud3r.com. Art Direction and Design.

Art Direction and Design.

Creative Direction, Design, Information Architecture for cloud storage system, Gobbler.

Art direction and design for dashbox.com’s music management application.

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Design for Fox and National Geographic. Difficult challenge in utilizing the existing limited page structure and format, but developing strong themes for nine types of programming.

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Creative Direction and Design. Samples of covers created for FlipGloss.

Creative Direction, UX, IA, User Research, product development and manning BBQ grill. First release designs.

Creative Direction

Art Direction and Design.

Art Direction and Design for redesign of Yahoo!’s entertainment portal. Project involved extensive user research, focus group and development of personas to assist in proper design iterations.

Creative Direction and Design. Developed and designed a cross-entertainment advertising product allowing for full page take-over campaigns.

Creative Direction and Design for the redesign of Pepsi Smash. Exploration began with analyzing user research studies and development of creative strategy. Leading a team of 3 designers, explorations and final designs were implemented to maximize programs effectiveness with core audience.