jeffhurlow.com

Art Direction and Design for redesign of Yahoo!’s entertainment portal. Project involved extensive user research, focus group and development of personas to assist in proper design iterations.

Creative Direction and Design. Developed and designed a cross-entertainment advertising product allowing for full page take-over campaigns.

Creative Direction and Design for the redesign of Pepsi Smash. Exploration began with analyzing user research studies and development of creative strategy. Leading a team of 3 designers, explorations and final designs were implemented to maximize programs effectiveness with core audience.

Creative Direction and Management

Creative Direction and Design for fantasy baseball site baseballmanager.com.

Creative Direction and Design for Nissan Live Sets, a live concert web experience resulting in Yahoo!’s largest sales deal at $55MM.

Creative Direction for indie focused music video program.

Art Direction and Design for a wildposting poster for Napster. The idea was to play off of ’60s era, psychedelic posters utilizing Napster’s illustration style.

Art Direction and Design for Napster Genre Ad Print Campaign. Illustration: Geoff McFetridge.

Creative Direction and Design for Napster trade booth designed specifically for Dew Action Sports Event. Booth had to stand out as Napster branded and serve as a location for consumers to browse application and devices.

Creative Direction, Design and Photography for a personal documentary site. I recently came across a bunch of family photos and wanted a place to capture the images and the responses.

Illustration for friends Meanest Man Contest. Drawing in response to lyrics from title track, Some People (just get off on breaking hearts).

Art Direction and Design

Art Direction and Photography

Art Direction and Photography for a visual essay on the cultural and social elements of New York, one year after 9/11. Project for PressPlay online magazine.